This Privacy Policy explains how Sequencer Technologies L.L.C (“Sequencer”, “we”, “us” or “our”) collects, uses, and protects personal information when you visit enterprise.sequencer.ae (the “Website”) or contact us through it.
We are committed to handling your personal information responsibly and in accordance with applicable data protection laws, including the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and, where it applies to visitors in the United Kingdom and the European Economic Area, the UK GDPR and EU GDPR.
1. Who we are
Sequencer Technologies L.L.C is the data controller responsible for your personal information.
Sequencer Technologies L.L.C
Office No. 705A, The Offices at Battuta Gate
PO Box 62037, Dubai – United Arab Emirates
Email: info@sequencer.ae
2. Information we collect
2.1 Information you provide to us
When you complete the inquiry form on our Website, we collect the information you submit, which may include:
- First and last name
- Work email address
- Company name and job title
- Country or region
- Product interest, estimated budget, and project timeline
- Any details you choose to include in your message
- Your consent to be contacted regarding your inquiry
2.2 Information we collect automatically
When you visit the Website, certain technical information may be collected automatically through cookies and similar technologies, such as your IP address, browser type and version, device information, pages viewed, and the date and time of your visit. The cookies used and your choices are described in our Cookie Policy and managed through the consent banner displayed on the Website. Subject to your consent, we use Google Analytics to understand how visitors use the Website and Google Ads to measure the performance of our advertising; these services may set cookies and process online identifiers such as your IP address.
3. How we use your information
We use your personal information to:
- Respond to your inquiry and provide the information, quotes, or support you request;
- Communicate with you about our products and services in the context of your request;
- Operate, maintain, and improve the Website and its security;
- Comply with our legal obligations and protect our legal rights.
Legal bases for processing
Where data protection law requires a legal basis, we rely on the following: your consent (for example, when you submit the inquiry form or accept non-essential cookies); our legitimate interests in responding to business inquiries and securing our Website; and compliance with legal obligations where applicable. You may withdraw your consent at any time, without affecting processing carried out before withdrawal.
4. Cookies and tracking technologies
The Website uses cookies and similar technologies to function correctly and, with your consent, to measure audience (Google Analytics) and support our advertising (Google Ads). Your cookie preferences are collected and managed through the ShieldConsent consent banner displayed on the Website, where you can accept, refuse, or change your choices at any time. For full details of the cookies used, their purpose, and their duration, please see our Cookie Policy.
5. How we share your information
We do not sell your personal information. We may share it with:
- Service providers who help us operate the Website and our business (for example, website hosting, email delivery, and anti-spam services), acting on our instructions and bound by confidentiality obligations;
- Analytics and advertising providers, in particular Google (Google Analytics and Google Ads), which — subject to your consent — process technical data to help us measure how the Website is used and the performance of our advertising campaigns;
- Authorities or third parties where required by law, regulation, or legal process, or to protect our rights, safety, or property.
6. International data transfers
Sequencer operates from the United Arab Emirates and serves clients across the United Kingdom and the Gulf region. Your personal information may therefore be processed in the UAE or in other countries where we or our service providers operate. Some of our service providers, such as Google, may process data on servers located outside the UAE, including in the United States. Where personal information is transferred across borders, we take appropriate steps to ensure it remains protected in accordance with applicable data protection laws.
7. Data retention
We keep your personal information only for as long as necessary to fulfil the purposes described in this Policy, including to respond to your inquiry and maintain a record of our communications, and to meet any legal, accounting, or reporting requirements. When personal information is no longer needed, we delete it or anonymise it securely.
8. Your rights
Subject to applicable law, you may have the right to:
- Access the personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of your personal information;
- Object to or request restriction of certain processing;
- Request a copy of your information in a portable format;
- Withdraw your consent where processing is based on consent.
To exercise any of these rights, contact us at info@sequencer.ae. You also have the right to lodge a complaint with your competent data protection authority — in the UAE, the UAE Data Office; in the United Kingdom, the Information Commissioner’s Office (ICO).
9. Data security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Third-party links
The Website may contain links to third-party websites or services that we do not control. This Privacy Policy does not apply to those third parties, and we encourage you to review their own privacy policies.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The most current version will always be available on this page, and the date shown at the top indicates when it was last updated.
12. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at info@sequencer.ae or by post at the address listed in Section 1.